French Luxury Company Hermès On Its Peek

Paris - Kasia Al Thani owns 18 versions of the $7,000 Birkin handbag made by French luxury-goods company Hermès and is on waiting lists for two more bags, including one in white crocodile skin.

"When I see other women carrying a Birkin in a color that I want, I get bag envy," says the 32-year-old chief executive of luxury retail Web site savoir-faire.com. "The more you can't have something, the more you want it."

The French fashion house, which was founded in 1837 as a saddle maker, has eschewed many of the strategies followed by others in the industry.

While bigger designer brands such as Louis Vuitton, Gucci and Armani have pursued fast growth, expanding rapidly in emerging markets and reaching out to a younger, hipper clientele with trendy products and advertising, Hermès has taken a sleepier approach to the business -- even in times of economic prosperity.

Hermès also keeps tight control over its retail outlets and rewards loyal clients with private parties, tickets to horse races and yoga sessions.

"We are not fashionable, and we avoid being fashionable, We didn't want to make the brand too accessible. Suddenly Hermès bags were being associated with canvas, which is not what we wanted," says Mr. Thomas.

Source: The Wall Street Journal

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Independent French Fashion 'Nodus' Chose 'Aures'

Independent French fashion label Nodus chose Aures to be their technology provider all over the world.

This is what they've said on the interview:

“We were very attracted by the smoothness of the design, and by the originality and variety of colours offered by the Posligne terminals from Aures,” said Nagi Saab, head of communications at Nodus. “The clean lines and modern curves really make a difference as they blend perfectly into the Nodus retail space.

“In addition, the satin-pearl colour of the Odyssé system we have chosen is a perfect match for the fine, soft materials of the goods displayed in our stores. The result is modern, refined and perfectly co-ordinated, an image which reflects our style and brand identity” .

Source: OnWindows


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Chanel No 5 Anniversary

Last tuesday (May 5), commemorate the anniversary of the debut of its legendary No 5 perfume on May 5, 1921.

Along with new ads, the main item in the current effort is a short Internet film starring French actress Audrey Tautou, which is directed by Jean-Pierre Jeunet. The movie “Train de Nuit,” depicts a brief encounter between a man and a woman traveling to Istanbul on an Orient Express train.

Tautou follows in the footsteps of cinematic muses like Nicole Kidman, Ali McGraw, Carole Bouquet, Lauren Hutton and Catherine Deneuve who have served as spokeswomen for the brand.

“For me, a woman who wears perfume represents the ultimate in femininity,” Tautou said in a statement. “When a woman has a pleasant or mysterious scent, it adds a little something to her.”

Clips from the film will be used in Chanel print and TV advertising, featuring Tautou. Chanel handles its ads in-house.

In 1921, fashion designer Coco Chanel commissioned perfumer Ernest Beaux to create a new fragrance. Reportedly, five was Chanel’s lucky number, and after five tries, and on the fifth day of May, the fifth month of the year, she was presented with the scent. Or so Chanel’s history says.

Department store Saks Fifth Avenue in New York will partner with Chanel in promoting the brand. Chanel and Saks have created a new arts program at a city school, P.S. 5 (Ellen Lurie Elementary School), which will receive special funding for after-school art classes, supplies and trips.

Chanel will take over Saks’ flagship Fifth Avenue store through May 10 and a portion of Fifth Avenue will be renamed “Avenue No 5.” Seventeen window dressings inspired by the “Train de Nuit” film will feature selections from the brand’s ready-to-wear collection. Indoors, the main floor will have prominent No 5 displays, as well as other locations throughout the store.

Source: Brand Week

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French Fashion Designer, Hospitalized?

Paris - French fashion designer Pierre Cardin has been hospitalized with an undiagnosed ailment after falling ill at his home in the southern village of Lacoste, the daily La Provence reported Wednesday.

The 86-year-old designer was taken to a hospital in the city of Marseille by a chopper, for such reason of security purposes rather than the gravity of the illness.

It is the second time in less than a week that Cardin has been in hospital. He was briefly hospitalized at the end of last week after breaking his shoulder blade in a fall at his home.

Considered one of the primary designers of the 20th century corp., Cardin counted former American first lady Jacqueline Kennedy and the Beatles among his clients.

Source: M&C

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A Model Biography

In the catalogue for The Model As Muse, an exhibition opening tomorrow in New York , there's a little story that summarizes the way modelling used to be.

It's a slight but chilling tale from 1920 that recalls the Paris couturier Paul Poiret at one of his presentations saying to a journalist, "Do not speak to the girls, they are not there."

That changed in a dazzling manner in 1983 when designer Karl Lagerfeld hired Inès de la Fressange to personify the image of Chanel. Proving to be the spokesperson who roared, de la Fressange possessed more than Audrey Hepburn brows, nut-brown eyes, a boyish figure and legs. Her perfectly gamine loveliness came with a mouth.

In her biography on evene.fr, France's leading cultural website, her iconic status is neatly encapsulated as "the model who talks."

Last week, de la Fressange, 51, brought her gift of the gab to Toronto as an ambassador for the Roger Vivier label, named after the great French shoe designer.

The brand was launched five years ago, and de la Fressange, who has been on board since the beginning, sets the tone of the enterprise. A director whose image-building responsibilities have ranged from store design to publicity, she is fond of saying that she thinks of herself as "court jester."

That was the way she did things at Chanel. On the runway, her performances were a mix of hammy antics and moments of sublimely understated glamour.

In conversation, she bubbled droll opinions and basked in irreverence and candour. Backstage in 1987, de la Fressange, singing the praises of a Chanel makeup foundation, told me, "It's not a liquid, it's not a compact, it's like chewing gum."

That spacey, offhand humour remains intact. "What important things have happened since then?" I ask at our interview one morning last week at Holt Renfrew where, later in the day, she will be guest of honour at a cocktail party. "Nothing," she answers, "And you?"

But the voice is deeper, the kookiness darker, the willowy beauty seasoned by times not always sunny. The collaboration with Chanel's Lagerfeld began well enough – with him introducing her to The New York Times as "a most elegant French girl, amusing, very chic" – but ended in a public squabble.

In 1989, de la Fressange accepted the honour to sit for the image of Marianne, an emblem of the French republic that appears on postage stamps and busts in public buildings.

Lagerfeld let loose his notorious tongue. He said it was all too provincial, that he couldn't dress a monument and told the press, "There will be no more Inès."

De la Fressange quit.

The next year for her wedding in the south of France to Luigi d'Ursi, an Italian businessman, art historian and inductee into the Best-Dressed Hall of Fame, the bride packed Yves Saint Laurent, Lanvin and Lacroix and, a year after that, had her own label of clothes and home furnishings.

Predicated on her taste – which runs to jackets, shirts, oversized sweaters, pants and flat shoes – her Paris fashion shop, stocked with both clothes and home furnishings, was an instant must-visit, melting even the rancour of Lagerfeld who sent her a congratulatory note.

Then in 1999, she was fired from her own company by shareholders who held on to the rights to her name.

"I fought for 10 years, but I got fed up. I forgot it," she explains with calm acceptance nurtured by a favourite book, The Art of Happiness by the Dalai Lama.

So far, the biggest challenge to forgetting and faith that de la Fressange has faced has been the loss of her husband – father to her two daughters – who died suddenly of a heart attack in 2006.

She resolved not to burden her children with any stricken widow routine, and supports their dreams. Nine (pronounced "Neen") is 15 and a promising actor; Violette, 9, is a fashion maniac.

Mother doesn't mind.

"Good," she says, "Frivolity, talent, beauty. You can't live without them."

But she could happily live without the idea of superiority of French style, though she is thought to be the very embodiment of it.

Last summer, France admitted de la Fressange's to the Legion of Honour. In the January issue of Interview magazine, she said that it was her mission at Vivier to show that you could be "French without being conventional and grim."

As for "chic," she told Wallpaper magazine, "Nothing comes from chic-ness, no fashion, no art. Chic is when you don't have anything left." ]

Source: TheStar.com

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Next Chanel Model: Lily Allen

Chanel designer Karl Lagerfeld is as known for his signature white ponytail as he is for his innovative designs for the famous French fashion house. Oscar-winning actresses like Nicole Kidman and Keira Knightley have starred in Chanel’s sensual perfume ads, but when it comes to his celebrity pals he counts Mary- Kate and Ashley Olsen and Rihanna as his front row regulars. And his taste for quirky fashionistas is finally about cross over into print ads. A rep for Chanel confirms to PEOPLE.com that Karl has cast none other than Lily Allen as the star of his next handbag campaign! What made him pick the British pop star? “She’s fun,” WWD quotes Lagerfeld as saying. We can’t wait to see what these two have in store for the Chanel ads.

Source: People Stylewatch

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Twitter Top 20 in Fashion

It is unlikely that, when Twitter founders Evan Williams and Biz Stone set up their website, they profiled Diane von Furstenberg as a vociferous user.

But Twitter, just like Seventies NHS-style glasses, has started a recent love affair with fashionistas. Henry Holland, French Vogue and even stylist Rachel Zoe are on there, and here at Times Fashion towers, we have seen our followers surge over 11,000 users in just three months – all proving that its now fashionable to be internet geek. Using our unique knowledge, we have collated our top 20 fashion twitterers. They are a combination of our choices and those recommended to us by our platform-wearing army of followers.

1. Chic in Paris: twitter.com/chicinparis
2. Henry Holland: twitter.com/henryholland
3. InsideDVF: twitter.com/InsideDVF
4. Fake Karl: twitter.com/fakekarl
5. Show Studio: twitter.com/SHOWstudio
6. Liberty London Girl: twitter.com/LibertyLndnGirl
7. Susie Bubble: twitter.com/susiebubble
8. Eco Fashionista: twitter.com/ecofashionista
9. The Sartorialist: twitter.com/Sartorialist
10. The Moment: twitter.com/themoment
11. French Vogue: twitter.com/fashionweeklive
12. Womenswear Daily twitter.com/womensweardaily
13. Dress Michelle twitter.com/dressmichelle and Fashion Obama twitter.com/FashionObama
14. Booth 1: twitter.com/booth1
15. Cut Blog twitter.com/cutblog
16. Refinery 29 twitter.com/refinery29
17. LDN Fashion twitter.com/LDNfashion
18. Emma Watson: twitter.com/mwtsnx
19. Real Rachel Zoe twitter.com/real_rachel_zoe
20. Times Fashion twitter.com/timesfashion

To all fashion bloggers and businessmen, "Let's follow them".

Source: Times Online

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