Akira Isogawa's move into bridal wear has been an organic one and it is a venture that has his creative juices flowing.
After showing his spring-summer collection in Paris late last year the designer and his team made the decision to formalise a bridal offering, much to the delight of their customers.
Two of the styles from this collection have been made available in ivory and in the upcoming Tough Love range there will be four bridal gowns. Tough Love was launched during Paris Fashion Week in March and is expected to hit stores here in August.
Styles from previous collections will remain in the bridal range for a period of time and can be made-to-order.
"There is such demand for it," he said. "There are some bridal gowns literally with a waiting list because the craftsmanship is very time consuming with hand embroidery and hand crafted textiles, so it takes really three months to deliver to the clients."
The gowns are also available in red and black and feature hand embellishments such as embroidery and origami detailing.
"For me the exciting part of designing bridal wear is I can actually create my own fantasy," he said.
"I could be a little bit more extravagant about usage of fabrication. I could use maybe 10 metres of silk chiffon instead of two metres. When I design ready-to-wear, of course, we have to consider the cost factor but the bridal range allows us to indulge a little bit more in a sense."
Isogawa delivered his spring-summer collection to his Australian stores earlier this month. He showed off some of the pieces at an event at Sydney's The Strand Arcade recently, using the face of the arcade, and last year's Australia's Next Top Model winner Demelza Reveley.
It features stunning gowns using lightweight silk chiffon as well as more structured day dresses.
"The silk is actually my favourite textile to use at the moment because it drapes beautifully and you can actually mould it into your body," he said.
"It is hand painted. Particularly this season we have played with the colour but not necessarily ordinary prints, the hand painting can actually be more dynamic in terms of playing with colours."
A floral motif flows through many of the designs and as they are handpainted, every dress is a one-of-a-kind.
"Every single dress has a character," he said.
The global financial crisis is looming large over every industry and has already netted a few scalps in the Australian fashion world.
Isogawa said his strategy was to focus on his strengths and respond quickly to changes.
"I just continue doing what I've been doing really but a bit tighter and bit more focused," he said.
"Rather than actually trying to shoot three rabbits all at once focus on one rabbit so we'll most likely get it."
Source: The Age
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